The challenge.
The application had many entry points and outcomes depending on the organiser’s choices, with extensive information to collect along the way. Users could easily lose their place or take the wrong route through the forms. The existing tool was also dated, incomplete and difficult to use.
The key decision.
I structured the experience around a metamodel with clear wizards. Instead of exposing the full complexity at once, the flow guided users through the choices relevant to their declaration and tariff. Wireframes, personas and frequent internal workshops helped validate both the structure and the language used to guide people.
The rejected option & why.
Keeping long, comprehensive forms would have left users facing too many fields and decisions at once. I split those forms into manageable steps and removed forms where they were unnecessary, rather than carrying every part of the old interface into the new tool.
The outcome.
User testing showed that the revised tool clearly guided organisers towards the appropriate tariff. Iterative wireframes and visual mockups gave the business and development team a shared basis for implementation.
The final verdict.
The important design work was making a complex licensing model navigable. Clear wizards, shorter forms and carefully considered content helped users understand what to do next. Working within a Scrum process, I connected UX and UI design with development and repeated user testing rather than treating the interface as a final layer of styling.
